Talking about digital transformation and thinking that it is the same as selling online, is a big mistake. Definitely digital transformation is much more and requires strategic planning. Digital transformation is embracing change and accelerating it. The people who create content at 1NA Digital want to tell you a little more about this topic.
Digital transformation is a long journey, not just a stop along the way or something we are forced to undertake in the wake of COVID-19. It implies a change of mentality, is also a process of evolution and constant learning. Businesses that start their journey today will be much more equipped to continue evolving tomorrow. The challenges will be great, but the rewards greater.
If you are interested in this topic, read blogs or as a leader you want to start implementing it, we want to share 3 points on which you can focus to take the first steps:
1. Vision and leadership:
Technology does not solve problems, it's people. Leadership will be necessary to carry out the cultural, digital and even business model transformation.
What skills should you incorporate as a leader?
- Those who lead must have a strong conviction in their vision and values, while remaining agile and flexible in their approach.
- Be constantly aware of new processes, technologies and opportunities that can accelerate your digital transformation efforts.
- No leader can operate effectively without a dedicated internal and / or external support team. The internal team can help set objectives based on knowledge of the clients and the nature of the business, while external consultants can advise on new technologies and decisions from a more objective perspective.
2. A defined digital transformation approach:
Every business initiative requires careful planning and starts with understanding your organization's “innovation approach” - in other words, how you plan to activate digital transformation.
Part of this includes assessing your company's own innovation maturity, which serves as a benchmark for execution.
Which of these categories best represents your company?
a. Dissident: unconventional thinking; disruptive and innovative.
b. It's in DNA: it has a culture of innovation, intrinsic to everything we do.
c. Strategist: it´s in a process of adaptation; constant steps towards a clearly defined strategy.
d. Opportunistic: they are the companies that make smart bets and focused on opportunities that they cannot pass up.
e. Laboratory: they are the ones who constantly explore and learn. Still failing, take the teachings and explore again.
f. Business in the usual way: no vision or intention about a digital transformation process.
3. Openness and digital adoption of all parties:
Most of the hype surrounding digital transformation may be centered around the adoption of new technologies and digital capabilities, but that's only half the story. The other half is about empowering end users, employees, and customers to use them effectively.
Engaging with stakeholders throughout the innovation journey is essential to delivering a solution that ultimately resonates and is sustained. This includes eliminating common causes of resistance or opposition, such as a lack of digital skills, training, or fears about job security, that could stand in the way of embracing change.
Digital transformation can be a long and winding road, but it is a journey.
Medium or large organizations cannot afford to be late. Although they may not have the budget to make robust initial investments like their biggest competitors, but they can gradually incorporate tools and solutions that allow them to be more agile.
To see efficiency and effectiveness tomorrow, digital transformation must begin today.