Contents - Tips to understand social media algorithms.

Tips to understand social media algorithms.

Tips to understand social media algorithms.

Algorithms evaluate what content to show people. It's clear that the more pages, groups and friends this person has, the more difficult it will be to capture their attention and position at the beginning of their timeline. We consider it´s important to understand what makes sense and what doesn't from the point of view of attraction in each social network.

Algorithms are basically means to segment and prioritize the most relevant content for each user. The solution found by the networks was the same: create a news feed from algorithms, based on the interests and interactions of those who use them.

Algorithms work differently depending on the social network.

- Facebook, Instagram and Twitter work with what is known as a Social Graph, based on the accounts we follow, how much you interact with who created the content, how relevant the content is based on your reaction to similar content, how controversial is, etc.

- Youtube and TikTok work with what's known as an Interest Graph, basically how long you watch a video for .

- Both models also analyze how recent their content is, even if they do not show them in chronological order.

Now comes the best part. Suggestions, to beat these algorithms:

 

Tips on Facebook:

  • Post when your audience is online, check the schedules.

  • Start conversations that encourage your followers to talk to each other.

  • Post high-quality videos longer than three minutes.

  • Support your organic posts with paid ads.

  • Make use of groups to generate thematic content.

  • Let your followers know that they can check the "see first" option so that the algorithm knows that our posts are important to them.

 

Tips on Instagram:

  • Create stories for users to interact, not only see them, solve doubts, do surveys, generate conversation.

  • Make an analysis of hashtags based on the interests of your followers. Do not invent them #WeAreAWinningBrandThatEveryoneWants

  • Publish in the best hours, review the statistics of the days and hours.

  • Think about quality and not quantity, create more worked publications with which users interact.

  • Detect that content that is generating more visibility for you and bet on it.

  • Respond to comments to build loyalty with people who are doing a valuable action for your account and to create conversation.

  • Do not buy followers, since the algorithm is based on the interactions that your followers make, and if these are false they will do nothing, which will negatively affect your visibility.

  • Invite to save, comment and share your publications.

 

Tips on Youtube:

  • Generate consistent content, consistency makes it much easier for people to decide to watch more of the same content and subscribe to the channel.

  • YouTube SEO, use the right keywords in the video title and description.

  • Invite and encourage viewers to stay after they have entered the video.

  • Make playlists that link the videos.

  • Design and create thumbnail images, which can be a magnet to get viewers to click on your video.

 

Knowing what is good for the followers is challenging. It´is necessary always be attentive to changes and to optimize the strategies of attraction of your target audience. If you want to start creating content to engage with your brand, contact us, we are the digital agency you are looking for.

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