In 1NADigital, we want to talk about the El Ojo Festival of Ibero-America and who were awarded in the 2022 edition.“El Ojo” is the first international festival focused on the Latin creativity, communication and entertainment, which each year pushes the boundaries of talent. Today this festival is recognized as one of the five best festivals in the world. 

Speaking about the winning entries, Luciana Haguiara, highlighted the diversity of the pieces with respect to quality and craft. "We saw very clear trends in the category that bring entertainment in an innovative way, engaging people and creating conversations. Another trend I saw were projects that bring diversity and inclusion, because the digital and virtual world has to be for everyone," she stated. "It is very rewarding to see the industry evolving and working to come up with ideas that solve problems," she added.

Now, take some time to check out this year's winning proposals

THE EYE TRACKER:

Producto: SuperMax Supermarket

Agencia de Publicidad: De La Cruz Ogilvy

MORNING AFTER ISLAND:

Producto: Acción Platform of Change

Agencia de Publicidad: Ogilvy Honduras

TIEMPOS AÚN MÁS CONFUSOS:

Producto: Plant-based Chicken Nuggets Burger King

Agencia de Publicidad: DAVID Madrid

CAMPEONATO PESCA SOBRE PLÁSTICO:

Producto: Acción Cerveza Corona Extra - Día Mundial del Reciclaje

Agencia de Publicidad: We Believers

PORTUGUESE (Re)CONSTITUTION

Producto: Penguin Books

Agencia de Publicidad: FCB Lisboa

THIS IS NOT AMERICA 

Producto: Residente

Agencia de Publicidad: Doomsday Entertainment / Sony Music Latin

BEST AGENCIES IN THE REGION:

We believers Agency took first place in the ranking with 460 points, marking a milestone in the history of El Ojo. For the first time an independent agency has won the Gran Ojo as Best Ibero-American Agency and at the same time Best Independent Agency. We Believers is followed in the top 5 by Africa from Brazil; Fahrenheit DDB from Peru; LOLA MullenLowe from Spain and de la Cruz/Ogilvy from Puerto Rico.

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