But anyone who has tried email marketing knows that it's not as simple as quickly composing a message and hitting the "send" button. To generate a good email, you have to:

• Create a healthy email list

• Comply with CAN-SPAM regulations if applicable

• Segment your lists to send the right messages to the right people

• Create different types of messages

• Design attractive and branded messages

• Analyze the results 

Now do you understand why this is important? Yes. Effective email marketing requires time, effort and strategy, especially in the B2B sector, but it is something that can be learned and put into practice quickly, as corroborated by the data and interviews with digital marketing experts that we share with you below. 

Email marketing still doesn't work?

Email marketing remains one of the top marketing channels because of the stability, control and affordability it offers businesses. As its own communication channel, email marketing offers marketers greater control over their messages and reach.

However, other marketing trends, such as gamification and video, can be effective at engaging customers online and you may have to stretch your budget to incorporate them into your digital marketing strategy, even if there's no guarantee that you'll reach enough people to see meaningful conversions. 

Make the most of email marketing! 

Email marketing remains one of the few channels that marketers can (and should) use to establish a direct connection with the customer. 

But beware! While not every marketing tactic works for every brand, it's unlikely that emails will cease to be valuable to brands anytime soon.

Understanding what the ideal customer wants can influence adjustments to a brand's strategy, the frequency of desired communications, and the launch of products and promotions, all of which contribute to lasting customer loyalty.

At 1NA Digital Agency we can help you take your digital strategy to another level, generating sustainable business results through Inbound Marketing methodologies. Want to know more? Contact us .