But anyone who has tried email marketing knows that it's not as simple as quickly composing a message and hitting the "send" button. To generate a good email, you have to:
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Create a healthy email list
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Comply with CAN-SPAM regulations if applicable
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Segment your lists to send the right messages to the right people
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Create different types of messages
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Design attractive and branded messages
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Analyze the results
Now do you understand why this is important? Yes. Effective email marketing requires time, effort and strategy, especially in the B2B sector, but it is something that can be learned and put into practice quickly, as corroborated by the data and interviews with digital marketing experts that we share with you below.