What Does the Inbound Methodology Entail?
The Inbound methodology, adapted to the construction sector, follows the fundamental principles of attracting, converting, closing, and delighting, but applied specifically to the needs and challenges of this industry.
The 4 Fundamental Pillars in the Context of Construction:
Attract: Instead of relying solely on traditional advertising, construction companies can attract potential clients by offering valuable and relevant content. This could include blogs on architectural design trends, videos of standout construction projects, and social media posts showcasing the process behind major projects.
Example: A construction company could attract visitors to its website by sharing detailed case studies of successful residential renovation projects, along with before-and-after photos of the project.
Convert: Once visitors are interested, it's crucial to convert them into qualified leads. This is achieved by offering even more detailed content, such as downloadable guides on local construction regulations, checklists for project planning, or webinars on the latest innovations in construction materials.
Example: The construction company could offer a free webinar on "How to Plan and Execute a Successful Residential Renovation" in exchange for the contact information of interested visitors.
Close: With leads in their sales funnel, the construction company can close deals through personalized and timely follow-up. This could include virtual demonstrations of previous projects, in-person meetings to discuss specific project details, and special offers for large-scale projects.
Example: The sales team could schedule a site visit with a potential client to showcase similar projects and discuss how the company can meet their specific construction needs.
Delight: Once a project is completed, the work doesn't end there. It's essential to maintain a strong relationship with existing clients to foster loyalty and positive word-of-mouth. This is achieved by providing exceptional customer service, offering solid warranties on the work performed, and maintaining regular communication for future projects.
Example: After completing a residential renovation, the company could stay in touch with the client by sending quarterly newsletters with home maintenance tips and exclusive offers for future construction projects.
HubSpot's Inbound methodology offers a powerful and effective approach for companies looking to grow and thrive in a challenging market. By strategically implementing this methodology, companies can attract potential clients, convert them into satisfied customers, and delight them to foster long-term relationships and continued business growth. If you're interested in learning more, schedule a meeting with our team now.
