Contents - Is digitalization the holy grail of companies?

Is digitalization the holy grail of companies?

Is digitalization the holy grail of companies?

According to the Global Digital Report 2019, almost 90% of Internet users search for information about the product or service they want to buy. This and other data confirms that it is crucial to work on your digital visibility.

What's the point of having a website if you don't get visitors, if when your target audience searches for your services, your website appears on page 17 of Google, if you don't have an active community on social networks, and if you don't have an active community on social networks? We answer you: You're welcome.

Building a strong presence on the Internet is key to be visible to your users and ensure the sustainability of your company in the face of the changes that digital transformation has brought.

A strong digital presence is based on 3 fundamental pillars:

  • Robust search engine positioning.

  • A message or quality content consistent with your branding and corporate identity, which responds to the needs and expectations of users.

  • A solid digital reputation, supported by the joint work of all your digital platforms: search engines, social networks, apps, blogs, landing pages, websites, etc.

Although it may seem drastic, it is not unreasonable to say that a brand that is not in the digital sphere and in Social Media channels simply does not exist, at least for a large part of consumers and other market players.

Many brands or leaders of organizations prefer not to invest in digital marketing, sacrificing with this decision the approach to new customers and leaving channels in which many of their competitors are already very active.

For all of them are these 4 points that support the importance of an active presence in various digital platforms:

It favors the recognition of your brand: It is impossible for a brand to consolidate and reach an optimal positioning if it was not previously disclosed and reached thousands and even millions of users and members of a certain segment.

  • Omnipresence: When a company develops its presence in the web universe, it offers new points of contact to its users and can guarantee greater proximity, follow-up and even personalization.
  • Attraction of new potential customers: It can be said that the digital world is an open catalog, and if your business is always actively in it, there will always be latent possibilities of purchase. 
  • One step ahead of your competition: There are still some companies that have a very modest web presence and do not sufficiently nurture their profiles on social networks and other platforms, so a good Digital Marketing strategy will allow you to take advantage of them.

As we have said, having online visibility is not easy but, without it, you will not get customers.

If you are looking for a good professional team to study your situation and follow the right strategies to make your online presence not go unnoticed. Contact us now and schedule a meeting with one of our specialists.


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